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Web design and development services

Web design and development services are the planning, design, build and upkeep of a website or product interface. Working alone, Pavlo Zhydkykh offers 24 services in five groups for AI, fintech and B2B startups: Framer and Astro + Sanity builds, migrations, GEO, product design and motion, each at a fixed price agreed before work starts.

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Groups
5
Services
24
From
$1,200
Timeline
1 to 4 weeks
Feedback
2 rounds
After launch
$30 / hour

Key takeawaysUpdated By

Key takeaways

  • Pavlo Zhydkykh offers 24 services in five groups: web development, migration, AI visibility, product design, and motion and 3D.
  • A landing page starts at $1,200, a multi-page website at $3,000, a migration at $2,200 and a Lottie or Rive animation at $1,000; SEO and GEO setup is included in every build.
  • Web design spans graphic design, interface design, UX, code and search engine optimization; teams often split the parts, although some designers cover every part.[1]
  • In a site move, Google advises redirecting each old URL to the matching new URL and warns that rankings can fluctuate while Google recrawls the site.[2]
  • GEO methods raised visibility in generative engine answers by up to 40% in a study accepted to KDD 2024.[3]

What is a web design and development service?

A web design and development service takes a website from plan to live pages: structure and copy, visual design, the build on a platform, SEO setup and changes after launch. Buying every part from one person removes the handoffs between designer, developer and SEO specialist, where projects often lose weeks.

Wikipedia: Web design

Pavlo Zhydkykh

“Most founders do not need 24 services, just one or two done properly. My first call ends with a recommendation, including what to skip.”

Pavlo Zhydkykh · Web designer and developer since 2016

Pick by goal

Which service
do you need?

Start from the goal. Each line names the service, the starting price and the usual timeline.

Service groups by goal, with starting prices in US dollars and timelines
#Your goalServicePriceTimeline
01 Launch a new marketing site Web development → From $1,200 1 to 4 weeks
02 Move platforms without losing traffic Migration → From $2,200 2 to 4 weeks
03 Get recommended by ChatGPT and Google AI visibility → Free check first Report in 48 hours
04 Design an AI or SaaS product Product design → Fixed quote Scoped per project
05 Explain the product with motion Motion and 3D → From $1,000 Scoped per project

All services

Five groups,
24 services

Every service has its own page with prices, timeline and examples.

Checklist

6 things to settle before a website project

What Pavlo Zhydkykh needs to know before he can fix a price. Each answer narrows the scope and the timeline.

  1. 1. Who edits the site after launch

    Marketers who edit visually point to Framer; an editorial team with roles, or developers working in code, point to Astro + Sanity.

  2. 2. Which old URLs must keep working

    Every old page that ranks or earns links needs a 301 redirect to a new address, so the URL list comes before the design.

  3. 3. What buyers ask before they buy

    Ten or twenty real questions from sales calls shape the pages. Pages that answer those questions in the first sentence are easier for Google and AI assistants to quote.

  4. 4. Which facts the pages will state

    Prices, timelines, cases and the people behind the company. A page without checkable facts gives search engines and AI assistants nothing to cite.

  5. 5. Who owns the accounts

    Domain, hosting, CMS and analytics belong in the company name from day one, so nothing has to be handed over later.

  6. 6. The launch date and the budget

    A landing page takes 1 to 2 weeks from $1,200, a multi-page site 2 to 4 weeks from $3,000. A fixed date decides what fits in the first release.

Fit check

Is a solo designer and developer
right for you?

A good fit if

  • AI, fintech or B2B startups that need a marketing site, a migration or GEO, with one person accountable for the whole project.
  • Teams that want a fixed price and the timeline in writing before work starts.
  • Founders with a Figma design ready to build, as Sancts had, or who want Pavlo to design the site from scratch.
  • Teams that want to edit pages without a developer after launch, with Pavlo available at $30 an hour.

Not the right fit if

  • You need a build on Webflow, WordPress or Shopify: Pavlo builds only on Framer and Astro + Sanity.
  • You need someone in your office or your time zone every day: Pavlo works remotely from Eastern Europe, GMT+2.
  • You want a guaranteed first place on Google or in ChatGPT answers: no one controls rankings or AI answers, and Pavlo does not promise either.
  • You need a large online shop with thousands of products, carts and inventory.

Compared

Three hires or one

A website needs design, development and SEO. The difference is how many people pass the work along, and who answers for the result.

Three hires or one
CriterionThree specialists hired separatelyPavlo Zhydkykh
ContractsThree, one per specialistOne, with one fixed price
HandoffsDesign to build to SEO, with a wait at each stepNone: the same person does each step
AccountabilityEach specialist answers for one partOne person answers for the whole site
SEO and GEOA separate job after the buildIncluded in every build
TimelineSet by the slowest handoff1 to 2 weeks for a landing page, 2 to 4 for a multi-page site
After launchSeparate rates for design, code and SEO$30 an hour, no retainer

How it works

From first call
to launch

The same path for every website build, at one fixed price. A landing page takes 1 to 2 weeks, a multi-page site 2 to 4 weeks.

From first call to launch, step by step
#StepWhenWhat happensYou get
01 First call Day 1 Goals, pages and content talked through, and the right service picked from the five groups. A clear recommendation
02 Fixed price After the call Scope, price and timeline written down before any work starts. A fixed price and timeline in writing
03 Design 2 days to 2 weeks Pavlo designs every page in Figma, then the first feedback round. An approved design
04 Build 2 days to 2 weeks The site built on Framer or Astro + Sanity, with motion, SEO and GEO setup, then the second feedback round. A working site on a preview link
05 Launch 1 day The site goes live on your domain, with redirects and Search Console checked. A live site your team edits
06 After launch When needed Changes, new pages and fixes, billed by the hour. Help at $30 an hour, no retainer

In their words

Services, in the words
of research and clients

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Expect temporary fluctuation in site ranking during the move.”

Google Search CentralSite moves with URL changesSource ↗

“Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40% in generative engine responses.”

Pranjal Aggarwal et al.GEO: Generative Engine Optimization, KDD 2024Source ↗

“The design should speak the users' language.”

Jakob NielsenNielsen Norman Group, 10 usability heuristicsSource ↗

“He's amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Went above and beyond in delivering the results that our team needs. Would 100% hire again for our projects.”

Client on UpworkFramer development contractSource ↗

“It was an absolute pleasure working with Pavlo. He's very professional and responds immediately to all questions and/or feedback. The quality of work he delivered was AMAZING.”

Shawntae SpencerClient on Upwork · UI design workSource ↗

FAQ

Questions about
the services

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

Which service do I need?

Start from the goal: a new site is web development, a platform move is a migration, getting recommended by ChatGPT is AI visibility. Not sure? A short first call ends with a recommendation and a fixed price.

Q.02

Can services be combined?

Yes. Most builds combine web development with SEO and GEO setup, and often a migration or an animation. You get one fixed price for the whole scope.

Q.03

How much do the services cost?

A landing page starts at $1,200, a multi-page website at $3,000, a migration at $2,200 and a Lottie or Rive animation at $1,000. SEO and GEO setup is included in every build.

Q.04

How long does a project take?

A landing page goes live in about a week, a multi-page site in 2 to 4 weeks. The timeline comes with the fixed price, before work starts.

Q.05

Can you build from our existing design?

Yes. Pavlo builds from your Figma files, as he did for Sancts, or designs the site himself.

Q.06

What happens after launch?

Your team edits texts, images and CMS items without a developer. For anything more, Pavlo works at $30 an hour, with no retainer.

Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 pavlozhydkykh@gmail.com

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