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Pavlo Zhydkykh · Eastern Europe
AboutWeb designer and developer

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer: front-end developer first, designer second. Since 2016 he has shipped 50+ websites; today he builds for AI, fintech and B2B startups on Framer and Astro + Sanity. He works solo and remotely from Eastern Europe, GMT+2.

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Based in
Eastern Europe, GMT+2
Since
2016
Role
Designer + developer
Works with
AI, fintech, B2B
Stack
Framer, Astro
Shipped
50+ websites

Key takeawaysUpdated By

Key takeaways

  • Pavlo Zhydkykh has designed and built websites since January 2016 and has shipped 50+ sites, for clients such as Inturai, NimbleStax, Sancts and MStudio Asia.
  • Pavlo is Top Rated on Upwork with 100% Job Success, with no design school: everything was learned on client work.
  • Pavlo wrote HTML, CSS and JavaScript for clients in 2017, so anything Framer cannot do natively becomes a real code component, not a plugin.
  • Web design work is often split across a team, although some designers cover every part of the process.[1]
  • Astro, the framework behind Pavlo's newer builds, is made for content-driven websites such as blogs, marketing and e-commerce sites.[2]

What is web design?

Web design is the planning of a website's layout, look, content and usability, and overlaps with web development, the code that makes a site run. Pavlo Zhydkykh works on both sides, so no detail is lost in a handoff between a designer and a developer.

Wikipedia: Web design

Pavlo Zhydkykh

“Designing and coding the same site keeps me honest: I never draw a page I cannot build at PageSpeed 90+.”

Pavlo Zhydkykh · Web designer and developer since 2016

In numbers

Ten years,
in numbers

  • 10Years of web design and developmentFirst client work in January 2016
  • 50+Sites shipped
  • Top RatedOn Upwork
  • 100%Job Success
  • 90+PageSpeed at launch

Why it matters

Front-end developer first.
Designer second.

Code component · React
// Framer cannot do it natively? A code component.
export default function LogoMarquee({ speed }) {
  return <Track items={logos} speed={speed} />
}

Pavlo wrote HTML, CSS and JavaScript for clients in 2017, before he moved into UX/UI design. That order still shows: anything Framer cannot do natively becomes a real code component, not a plugin.

Education
No design school. Learned on client work.
On the side
Co-founder of OrangeOrange, a product studio
Framer
Since 2021, started with Framer Motion

Toolbox

Tools Pavlo Zhydkykh
uses every day

Pavlo picks the stack for your team, not for himself: Framer to launch fast and edit visually, Astro + Sanity for top speed and full ownership.

[ Platforms ]01/05

  • Framer
  • Astro
  • Sanity

[ Code ]02/05

  • React
  • TypeScript
  • Three.js
  • GSAP
  • Tailwind

[ Motion ]03/05

  • Rive
  • Lottie
  • After Effects
  • Framer Motion
  • Scroll-driven CSS

[ Design ]04/05

  • Figma
  • Adobe CC
  • Photoshop
  • Illustrator
  • Design systems

[ Growth ]05/05

  • Technical SEO
  • Schema / JSON-LD
  • Core Web Vitals
  • Search Console
  • AI visibility

Stack chosen per project · You own every account · No lock-in

Path

From banners to AI,
fintech and B2B startups

Ten years, one thread: design and code in the same hands. No design school, everything learned on client work.

    • Photoshop
    • Illustrator

    2016

    Self-employed

    Graphic designer

    Banners and promo pages for social media.

    • CSS
    • Code

    2017

    Freelance

    Front-end developer

    HTML, CSS and JavaScript for clients. Why he still writes his own code components.

    • Figma

    2018

    Otakoyi

    UX/UI designer

    UX research, wireframes and interfaces.

    • Figma

    2019

    Webtune

    UX/UI designer

    Corporate and multi-function sites, UI redesigns.

    • Figma

    2020

    OrangeOrange

    Co-founder, product designer

    Leads the design team of a product studio.

    • Framer
    • React

    2021

    Independent

    Framer, full time

    Framer sites for startups, with code components where Framer stops.

    • Astro
    • Sanity
    • Framer
    • Three.js
    • 3D

    2026

    Now

    Astro, Framer, WebGL and 3D

    Astro + Sanity for speed and ownership, Framer for fast launches, WebGL and 3D when a site needs it.

Now

Why Pavlo moved
to Astro + Sanity

Framer is still the fastest way to launch. For sites where speed and ownership matter most, Pavlo now builds on Astro, with Sanity as the CMS.

PageSpeed · Mobile · Astro

100

Static HTML, images sized at build time, JavaScript only where something moves.

  1. 01

    Static HTML first

    Pages ship as plain HTML. JavaScript loads only for the parts that move, so the site opens instantly on a phone.

  2. 02

    Sanity for your editors

    Texts, cases and blog posts live in Sanity, a structured CMS your team edits without touching code.

  3. 03

    You own everything

    The code sits in your repository and hosting runs on your own account. No platform plan to outgrow.

  4. 04

    Built for AI search

    Clean HTML, schema and llms.txt by default, so Google, ChatGPT and Perplexity can read every page.

Fit

What Pavlo takes,
and what he passes on

Straight answers before the first call, so nobody wastes a week.

Takes

  • Marketing websitesFramer, Astro + Sanity
  • MigrationsFrom WordPress, Wix or Webflow, every old URL redirected
  • AI visibilityGEO, technical SEO, agent-ready sites
  • Branding and identityLogos, brand identity and guidelines for startups
  • Product and web app UIAI and SaaS interfaces
  • Motion, WebGL and 3DLottie, Rive, WebGL and 3D scenes

Passes on

  • Open-ended hourly buildsEvery build gets a fixed price before work starts
  • Monthly retainersAfter launch it is $30 an hour, only when you need it

How Pavlo works

  1. 01

    Fixed price before any work starts.

  2. 02

    Two rounds of feedback, always included.

  3. 03

    PageSpeed 90+ on everything he ships.

  4. 04

    You own the domain, the CMS and every account.

Reviews

Video review · 0:38

“He's amazing in what he contributes, both design-wise and also from the ideas.”

Website design, 2025

Read the transcript

Hi, I want to give my warmest recommendations for Pavlo. We've been doing several projects together and he's amazing in what he contributes, both design-wise and also from the ideas. So it's been a very enjoyable and also very productive collaboration. And he even helped me with building accessible websites, so even to get the contrast right and how the user flow is. And I can highly recommend working with Pavlo. And yeah, it's an awesome experience. Go for it.

Oliver Bock, video review Oliver BockOwner, The B2B Answer inLinkedIn theb2banswer.de
[ 01 / 06 ]

Checklist

7 ways to check a web developer before you hire

Each check takes a few minutes and works for any freelancer. Pavlo Zhydkykh's own record is next to each one.

  1. 1. Open the live sites on a phone

    Ask for live URLs, not screenshots. Pavlo's work page links every live site, and the Wayback Machine copy when a build is no longer online.

  2. 2. Check the launch dates

    The Wayback Machine shows the month a site first appeared. Pavlo's track record lists that month for each build, so every date can be checked.

  3. 3. Count the pages in the sitemap

    A sitemap.xml shows how big a build really is. MStudio Asia has 114 pages in the sitemap, Trident Crane 63.

  4. 4. Read reviews with real names

    A review tied to a real LinkedIn profile is easy to verify. Every review on Pavlo's site links to the reviewer's profile.

  5. 5. Test the developer's own site

    Run the site through PageSpeed Insights on mobile. Pavlo's Astro + Sanity builds reach up to 100, his Framer builds target 90+ at launch.

  6. 6. View the page source

    Press Ctrl+U and look for JSON-LD, then open /llms.txt. pzhydkykh.com has both, plus FAQPage markup.

  7. 7. Check the marketplace record

    Job Success scores come from paid contracts, not from the freelancer. Pavlo is Top Rated on Upwork with 100% Job Success.

Fit check

Is Pavlo's way of working
right for you?

A good fit if

  • You want one person accountable from the Figma design to the live site.
  • You are happy to work remotely, by email and calls, with someone in GMT+2.
  • You want the price and the dates agreed in writing before any work starts.
  • Your team wants to edit pages without a developer after launch.

Not the right fit if

  • You need a large team in your office or on daily calls in your time zone: Pavlo works solo and remotely from Eastern Europe.
  • You want a Webflow or WordPress build: Pavlo builds on Framer and Astro + Sanity only.
  • You need payments, logins or a custom back end: Pavlo builds marketing websites and designs product interfaces.

Compared

Two hires or one designer-developer

Design and code in separate hands works for large teams. For a startup site, one person who does both removes the step where details get lost.

Two hires or one designer-developer
CriterionA designer, then a developerPavlo Zhydkykh
HandoffDesign files passed to someone else to buildNone: the same person designs and builds
Hard featuresCut, or patched with a pluginA real code component when Framer cannot do the job natively
SpeedOften checked after the buildPlanned in the design, PageSpeed 90+ at launch
Who you talk toTwo people with two schedulesPavlo, in one email thread
PriceTwo quotes to compare and combineOne fixed price for design and build

In their words

Design, code and access,
word for word

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Often, many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.”

WikipediaWeb designSource ↗

“Astro is the web framework for building content-driven websites like blogs, marketing, and e-commerce.”

Astro DocsWhy Astro?Source ↗

“Accessibility is essential for developers and organizations that want to create high-quality websites and web tools, and not exclude people from using their products and services.”

W3C Web Accessibility InitiativeIntroduction to Web AccessibilitySource ↗

“He's amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Went above and beyond in delivering the results that our team needs. Would 100% hire again for our projects.”

Client on UpworkFramer development contractSource ↗

“Pavlo was a pleasure to work with on this project. The web and mobile designs he created were amazing. His communication was prompt which made for a smooth project. I highly recommend his services.”

Shawntae SpencerClient, QuickQuick Pay · Web and mobile design on UpworkSource ↗

FAQ

Questions
about Pavlo Zhydkykh

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

Who is Pavlo Zhydkykh?

Pavlo Zhydkykh is a web designer and developer who has built websites since 2016 and has shipped 50+ sites. Pavlo designs in Figma and builds on Framer and Astro + Sanity for AI, fintech and B2B startups.

Q.02

Where is Pavlo based?

Pavlo works solo and remotely from Eastern Europe, in the GMT+2 time zone. Projects run by email and calls, and every site goes live on the client's own domain.

Q.03

Did Pavlo study design?

No design school: Pavlo learned on client work, starting with banners in 2016 and front-end code in 2017. Ten years later the record is 50+ shipped sites and a Top Rated badge on Upwork.

Q.04

Which platforms does Pavlo build on?

Framer for fast launches and visual editing, and Astro with Sanity as the CMS for top speed and full ownership. Pavlo does not build on Webflow, but moves sites off Webflow, WordPress and Wix.

Q.05

Can Pavlo build from my own design?

Yes. Sancts was built in Framer from the client's design, in English and Dutch with 15 pages per language. Design without the build works too: Accolade Pro got web and mobile app design.

Q.06

How much does Pavlo charge?

A landing page starts at $1,200 and a multi-page website at $3,000, at one fixed price agreed before work starts. After launch Pavlo works at $30 an hour, with no retainer.

Sources and further reading

  1. [1] WikipediaWeb design
  2. [2] Astro DocsWhy Astro?
  3. [3] W3C WAIIntroduction to Web Accessibility
  4. [4] W3CWeb Content Accessibility Guidelines (WCAG) 2.2
  5. [5] WikipediaFront-end web development
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 pavlozhydkykh@gmail.com

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